Jewels Avenue Rakuten Store
A Tokyo-based wholesaler of colored stone jewelry wanted to launch their first B2C venture under a new name on Rakuten Ichiba – one of Japan’s largest ecommerce marketplaces.
Jewels Avenue works across a wide catalogue of gemstones that include Emerald, Ruby, Sapphire, Diamond, Alexandrite, Paraiba Tourmaline, Tanzanite, Opal and many more.
METHOD MEDIUM was there to help every step of the way –
- Branding and naming advice, brainstorming, mindmaps, market research
- Design of a new logo and style guide
- Liaison with Rakuten from initial application to store opening
- Rakuten store setup and customization for PC and smartphone
- English-Japanese translation of product listings, stone introductions, corporate profile, and all other promotional text
With the help of the bilingual team at METHOD MEDIUM we were able to smoothly break into local Japanese e-commerce and now enjoy a solid foundation of trust ready for future projects.